Our new Checkatrade TV ad Campaign - Julius Caesar

  • Lauren's Avatar
    Community Manager
    Hey everyone,

    We've launched brand spanking new TV ad campaign! - have you seen the adverts on your TV yet? 😍

    These new adverts remind the UK that when is comes to finding the right tradesperson, you cannot always trusts friends, family and neighbours.

    Throughout 2021 you'll be seeing a lot more of Caesar ensuring that anyone in search of a great tradesperson, knows that Checkatrade is the place to get truly reliable recommendations.

    Following the investment in promoting our members with our biggest TV ad campaign yet, we’re excited to share some updates:
    • Since the launch, early February, we have had our best ever week for sessions and contacts to date. (Sessions = customers interacting with the Checkatade website. Contacts = customers contacting via call, messages, emails to members) Stats showed over 200k contacts!
    • We've had a massive 20% increase in traffic to our website since we've launched the campaign
    • 44% of consumers recognise the ad, and the vast majority of these reacted positively to it
    • We've seen a 5% increase hitting a huge 64% of consumers saying they would consider using Checkatrade

    It's been such a great response so far, and if you haven't checked it out already ...

    📺 Some channels you can catch the ad on are: ITV, Channel 4, Channel 5 and all digital TV channels. As well as on ITV player, All4 and Sky Go
    Last edited by Lauren; 03-03-21 at 12:03.
  • 6 Replies

  • dave plasterer's Avatar
    Level 18
    I would like to know what plum put cowboy music at the end are they having a laugh
  • Terry beard's Avatar
    Level 12
    Lol I just noticed that
  • Terry beard's Avatar
    Level 12
    It’s the Lone Ranger theme lol
  • Chris123's Avatar
    Level 14
    no theu serious as the site will be flooded with cowboys now they obviously know this already 🤣🤣🤠
  • Shedman1's Avatar
    Level 1
    @dave plasterer It's s the William Tell Overture by Rossini. He was Italian so maybe that's the Roman connection. Not so daft are they? Or am I thinking too much?🤔 Cheers.
    Last edited by Shedman1; 27-04-22 at 11:03.
  • dave plasterer's Avatar
    Level 18
    I find the advert annoying just luvvies in skirts camping it up maybe that's the reason in 13 years of check a trade for the first time 0 enquirees for 30 days but hey still take my money praise your crass advert and say everything is working when its not