How to use Instagram to showcase your work

  • Lauren's Avatar
    Community Manager
    Hey everyone,

    Did you know that 200 million Instagram users visit at least one business profile daily?

    Whatever trade you work in, having an Instagram account to showcase your work will help to raise awareness of your business and promote your services. It will also boost your credibility and show potential customers that you’re a trustworthy professional who is proud of their work.

    101 on Instagram
    Instagram is one of the most popular social media networks and a free marketing tool that you should be using to grow your business. This visual platform can also be used to bring tradespeople together to share advice and tips with others in the industry. Read our article here for more digital marketing tips for professional tradespeople.

    To create engaging content for Instagram, you need to focus on capturing interesting photographs and videos that are likely to interest potential customers. For example, you could share before and after posts from a job you’ve worked on, behind the scenes videos of you actually carrying out a project, or even inspiration and tips to show off the fact that you know your stuff.

    How to get started with Instagram
    Create a business profile
    If you already have an Instagram page up and running, you can easily switch it to a business profile. Simply go to your settings and click ‘Switch to Business Profile’. By having a business profile, your customers can click the contact button on your page to get in touch with you, and you can also access stats about the reach and impressions of your posts. This will help you better understand your audience and create more of the posts that perform well.

    Set your Instagram bio

    Your Instagram bio is what people will see first when they click on your profile. You should clearly state what it is you offer and include your website URL if you have one.

    Share your work
    Once you’re all set up, you need to start sharing your work. Try to take photos at all of the different stages of your projects, as well as videos so that you can share a variety of content. You should also tag your location (without revealing any client addresses of course) as this will be a reminder of the areas you work in and help you reach a wider audience.

    Collect your tagged photos
    Encourage your customers to tag you in their photos of your work too, and then you can re-share their images and showcase your work from a customer’s point of view.

    Supercharge your showcase
    Want to be featured on our Checkatrade blog? Check out our new ideas articles to see how your work could feature. We are introducing blog articles which share new ideas to excite and entice customers to dream about what they could achieve in their homes. These will focus on professional jobs and share a gallery of images from business profiles. Here’s what you have to do:
    • Log in to your Instagram account.
    • Use #Checkatradepro on your inspiration images.
    • Use a hashtag for the type of inspiration your post is, for example, #GardenLandscapeIdeas or #KitchenIslandIdeas.
    • We will then select the best images to share in our new ideas’ posts!
    • The screenshot below is an example of how your #hastagged Instagram images will appear.

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    Last edited by Lauren; 07-05-21 at 12:04.
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