Following on from discussions we've had here in the Community, hearing from our members over the phones and consumer research, please see below a message from Mike Fairman, CEO, Checkatrade. Our PR team are hoping to get this published externally and it will be covered in our consumer communications:
"The current global raw materials shortage has had a profound impact on the UK trade and construction industry. Soaring demand, the impact of Brexit, continued pandemic recovery and shock factors like forest fire threats in North America are all reasons behind the shortages we have seen.
Our recent consumer research* has revealed that awareness of the shortages is low, with only a small percentage of Brits (22%) claiming to have heard of the shortages and understanding how they could affect them. However, many have already experienced its impact, with 21% of respondents* experiencing delays in either their jobs being started or completed due to a shortage of raw materials.
The property and home renovation market has been booming over the last year and demand shows no sign of slowing down – in fact we’ve had 49% more consumer searches so far this year than in the same period last year**. With this in mind, we’d recommend that homeowners factor potential future shortages into any upcoming projects they plan to undertake on their homes. In particular, they should make sure to speak to tradespeople when planning a project to discuss timelines and should be careful to use reliable sources such as Checkatrade to find vetted, reviewed tradespeople.
We know our trade members are keen to work with their customers to find ways to overcome these issues, including trying to find alternative materials that could be used.”
*Research conducted by Opinium on behalf of Checkatrade. Total sample size was 2,003 UK adults. Survey conducted online between 4th June and 8th June 2021. Includes just the respondents who have experienced delays in starting/completing home improvement projects over the last 12 months
***Data captured between 1 January – 31 July 2020 vs 1 January – 31 July 2021
Last edited by Lauren; 05-08-21 at 09:14.