We’ve been running a successful trial called ‘unclaimed listings’ which we wanted to tell you about as it rolls out further.
You may have seen ‘unclaimed listings’ used on websites like Trustpilot, Google and Facebook – they help consumers see which businesses are (and are not) registered with an organisation.
We’ve been trialing this new feature in Scotland for the last few months, where we’ve found it has driven more consumers to Checkatrade and encouraged them to choose a Checkatrade member, where they may otherwise have used a non-member.
Because we’ve been able to highlight the checks and vetting procedures which Checkatrade is so famous for and which we know our customers love. Given its success, we’re now ready to roll this out to more regions in the UK.
These listings can be found when a company is searched for directly by name on Google or Checkatrade, and you can see how the listing pages look below, showing only the company name and a banner which clarifies that ‘this trade is not a Checkatrade member’.
Unclaimed listings don’t include any contact details, logos or photos.
Unclaimed members have the option to ‘claim’ their profile and add a very small number of extra details to their profile, but without getting any of the benefits you get with membership (for instance, regular customer leads, member discounts, or profile text and pictures).
Let us know what you think in the comments below👇