A look back at 2021

  • Lauren's Avatar
    Community Manager
    Hi all,

    2021 was a challenging year for many as we continued to live and work through the impact of the pandemic. Despite the hardships, the trade industry bounced back and began to thrive again - and we saw record-breaking numbers of customers flocking to Checkatrade to connect with our top-quality members!

    We thought it would be nice to reflect on all the positive movements we made in 2021 -

    • A new consumer Community launched in October, giving consumers the chance to ask you, the experts questions online first 🎇
    • As the trade industry recovered, we saw 46% more leads coming through for our members in 2021 than 2020 📲
    • Our members recieved a total of over 10 million leads from Checkatrade 😱
    • We saw a record-breaking month in August, with 1 million customers phoning or messaging a Checkatrade member with a job enquiry 😱📞
    • In February and March, our TV marketing reached 74% of our target audience at least 8 times, spreading great awareness of why homeowners should go to Checkatrade for their home improvement needs 💹
    • We delivered over 53 million directories to homeowners’ doorsteps, making it easier for customers who are less likely to search online to find a Checkatrade member 👍
    • Over 587,000 reviews were approved and published on Checkatrade.com. That's over half a million customer comments helping our members to secure future work! We found that the most popular days for customers to leave review were Wednesdays and the most popular time was at 11am. 📢


    We’re working hard to make 2022 an even better year for our members so, as always, we welcome your feedback on how we can improve the Checkatrade experience for both you and your customers. ✨

    Please share your suggestions below! ⬇⬇⬇

    Thanks Lauren
    Last edited by Lauren; 21-01-22 at 14:50.
  • 12 Replies

  • ToolTalk1's Avatar
    Level 20
    @Lauren
    have a checkatrade ball!!
    a party!!
    ​​​​​​​
  • Ajw's Avatar
    Level 14
    Have a feature on Checkatrade member who has contributed the most to improve Checkatrade
    research team ?
    I propose two candidates
    the right and honourable Wayne de wet
    the right and honourable gentleman Sean Saunders who is on level 20 I bow to your superior knowledge
    ​​​​​​​just a small idea let me know your thoughts
  • Lauren's Avatar
    Community Manager
    Love love love love LOVE these ideas @ToolTalk1 @Ajw

    How do you see the features working out Jason? e.g a post on the community and Checkatrade blog, video content, ...?

    Wayne - What was your favourite part of the balls we used to have back in the day. I was working for Checkatrade then but I never went to one - now I wish I did!
    ​​​​​​​
    Kindest regards,
    Lauren
  • ToolTalk1's Avatar
    Level 20
    The winter balls where amazing i ran the charity raffles for many years raised thousands for good causes.
    was good to meet people outside of work!
    chill eat & dance…… well sort of dance
    ​​​​​​​create good memories
  • Ajw's Avatar
    Level 14
    Time for video testimony face recognition instead of a faceless blog
    ​​​​​​​
  • Ebbe's Avatar
    Level 1
    Hi Laura
    i don’t understand how the chat working, I can see that you have send me few times msg but I just saw them know but I don’t understand where the question are and how to respond.
    Thanks
    ​​​​​​​erion
  • Lauren's Avatar
    Community Manager
    @ToolTalk1 @Ajw thank you very much both - I'll feed straight back to the team
    @Ebbe Thank you for commenting, im not quite sure what you mean or why you cannot respond to the questions. Ar you free today or tomorrow for a call and I can talk you through it?
  • ToolTalk1's Avatar
    Level 20
    @Lauren
    ​​​​​​​my pleasure 🤝
  • ToolTalk1's Avatar
    Level 20
    @Lauren
    ​​​​​​​my pleasure 🤝