It’s important for us to spread the word about why homeowners should use Checkatrade – and, most importantly, to show off how great our members are!
You’ve probably spotted Caesar popping up on television networks such as ITV, Channel 4, Dave, and on demand networks like ITV Hub, All 4, and Sky - reaching an estimated 67% of homeowners at least 6 times.
Over the course of April, we ran our all-new Caesar campaign across TV, Video on Demand and Radio, and we’ll be continuing throughout May.
To kick off the campaign, we premiered a new 30-second advert and a punchy 10-second cut featuring Caesar, Brutus, and Stylax. The ads capture our members giving Caesar’s home a makeover fit for an Emperor, whilst he proudly shows off the top-notch results and highlights that we’re so confident in the quality of our members that we guarantee their work!
On the radio, Caesar has been opening up about his trust issues and why he now only trusts Checkatrade. Caesar has also been reminding listeners that 8 out of 10 homeowners would choose a tradesperson endorsed by Checkatrade over one that isn’t endorsed, because they know that the work will be fit for an emperor! Both ads have featured on stations such as Absolute Radio, Heart, and Magic, our radio activity has reached approximately 58% of homeowners at least 8 times.
The campaign is having a positive effect, with 45% of homeowners already recognising our new TV ad after just two weeks on air. We’re also successfully raising awareness of our new guarantee, as homeowners who recognise the ad are almost three times more likely to be aware of the offering than those who don’t.
Check out the new TV adverts here >>
Last edited by Lauren; 13-05-22 at 10:39.