What homeowners want in July - Trade business insights

  • Lauren's Avatar
    Community Manager
    Hey everyone,

    July's insights are in! Here we'll share which trades and projects homeowners could be looking for in July, and hoe to use this information to your competitive advantage.

    Wondering how we might know this?
    We receive huge volumes of traffic to the Checkatrade site every month, from homeowners searching for tradespeople to help with specific projects. Every month, we analyse the comparable search data from this time last year to help forecast what trades and projects could be in high demand for the month ahead.

    Popular projects in July
    • Carpenter - 26k Monthly searches*
    • Plasterer - 20k monthly searches*
    • Pest/Vermin Control & Wasp Nest Removal - 18k monthly searches*
    • Kitchens - 8.5k searches*
    • Swimming Pools - increased by 31% month-on-month*

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    🌻 Wasp nest removal - up 118%
    June and July, wasp nests reach their peak and by this point, the nest will have grown in size significantly. This is the kind of problem homeowners won't want to tackle themselves, which is good news for our pest/vermin control companies!

    🌻 Swimming Pools - up 31%
    Now its a real shame for me personally as I live in a block of flats so the closest I get to a swimming pool is a bath, but as the warmer weather descends, homeowners want their home swimming pools ready for action.
    Searches for swimming pool installation, maintenance, cleaning, and repair increased from June to July '21, and we expect no different this year.

    🌻Golf/Bowls Greens - up 15%

    Here's one you may have guessed to be fair.
    Last year, homeowners were busy contacting members who could make their dream of a putting green at home a reality. If you supply or maintain turn for golf or bowls greens then this could be a great month for you.

    🌻 Plastering - up 80%
    Plasterers were seriously in demand last year as homeowners searched high and low for this specialist skill as Covid kick started plenty of home renovation projects!

    Want to know what previous months looked like?
    ⬇ 👇
    June 2022 Hey everyone,

    We're onto our second month of sharing what trades and projects are likely to see an increase in demand in June allowing you to plan ahead and prepare for the resourcing you'll need - Check out our business insight below 👍

    Based on data from homeowner searches on the Checkatrade website, between May'21 and June'21, we predict the following trades could experience an increase in demand of their services in June'22

    Popular projects in June
    • Carpenter - 30.5k Monthly searches*
    • TV/ aerials/satellite services - 5.6k monthly searches*
    • Painter/decorator - 4.8k monthly searches*
    • Curtains/blinds/shutter services - 2.1 searches*
    • Upholstery services - 1.2k searches*

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    🌻 Upholstery repair - up 43%
    Spring time seems to be the time that homeowners spruce up their interior, which includes some TLC for upholstery. Furniture repair restorations is becoming more and more popular due to its 'green' benefits. Breathing new life into existing pieces is much more environmentally friendly than sending worn items to landfill. With Instagram and TikTok inspirational home DIY'ing at an all time high, everyone's giving it a go.

    🌻 Wallpapering - up 36%
    Did you know that the best times of year to sell a property is late spring, early summer? It's also the time people are making plans to host them summer barbecues and dinner parties. There's no surprise for the increase of demand for consumers searching for painters and decorators to help smarten the place up a bit.

    🌻 Window locks - up 27%
    Home security is always going to be hot on the agenda for homeowners, but the increase in demand at this time of year suggests to us that homeowners want to tackle that window lock in need of repair now the weather is warming up.
    And with summer holidays planned, homeowners are searching for your services to make sure their property is fully secure before they go away.

    🌻 TV repair - up 23%
    Tis the season for hosting - family and social occasions, major sporting events, the TV needs to be in good working order of course! The demand for TV repair rose by 23% month-on-month between May and June last year, which is encouraging for both TV aerial/satellite services and the environment!

    🌻 Awnings and garden canopies - up 10%
    If you own an awning or garden canopy business, now's the time to ramp up your marketing to maximise the increase in demand - since the weather's soon to get dryer, warmer, brighter, consumers are searching for the perfect sunlight shield

    May 2022 Hey everyone,

    Based on data from homeowner searches on the Checkatrade website, we can get an idea of what projects homeowners want to complete across different months of the year.


    Knowing this information can help you to plan your resourcing, as well as any promotional activities that can help get your business seen to benefit from the potential upturn in enquiries.

    👉This information is based on historical data and is not a guarantee that these trades will get more work.
    • Carpentry
    • Builder
    • Gardener
    • Roofer
    • Cleaner

    Almost all of these trades rely on the weather, so as we’re now in spring and heading towards summer, homeowners are looking to spruce up their homes and gardens. 🌞

    If you’re in one of these trades, make sure that your Checkatrade profile is up to date, and don’t forget to upload any photos of your work.

    Popular projects in May
    • Carpentry & Joinery - 40 monthly searches*
    • Extensions & Conversions - 30 monthly searches*
    • Garden Maintenace - 20k monthly searches*
    • Dormer/Roof Windows - 2k monthly searches*

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    🌻 Carpentry and Joinery project
    From built-in storage inside the home and bespoke furniture to installing a pergola in the garden.
    With many people also moving house in the warmer months, now is the perfect time for homeowners to start work on their property!

    🌻 Extensions and Conversions
    The better weather also sees an increased demand for building projects such as extensions and conversions, always. From garage conversions, garden rooms, extending and enlarging the kitchen, and living room with the new bifold doors looking out onto the garden 😍
    A large proportion of people are still remaining to work from home permanently, so you could expect to see more people extending or converting part of their home to include an office, or maybe even a home gym!

    🌻 Garden Maintenance
    It's that time of year again, gardens, BBQs, hosting get-togethers, are you ready?
    Over the past 2 years, homeowners found themselves spending a lot more time in their gardens, giving themselves a chance to pick at what they'd like to update and change in preparation to get it fully 'summer ready'.
    You can definitely expect to see more enquiries for regular garden tidying and maintenance work, to full-blown garden clearances.

    🌻 Dormer or Roof Windows
    These have both remained popular projects, but as we head towards summer thick and fast, homeowners are reminded that they can increase the amount of light in their homes and make the most of the beautiful, lighter evenings with a dormer extension or skylight. If you offer these services, now is the time to highlight this and share pictures on your profile!

    Based on historical search information we can assume that the following services and trades could see an increase in demand. But by knowing what homeowners want, how much can we estimate this demand to increase in the previous month?

    The demand for Gardeners sees the biggest increase at over 50%**, with a specific need for gardeners with expertise in working with Japanese knotweed. The requirement for garden maintenance has previously increased by over 20%**.
    Roofers who can install dormer and roof windows could expect to see an increase in enquiries by approximately 30%**.
    Cleaning services also see an increase in popularity, with an approximate increase of 20%**.

    Did you know that you have access to a completely flexible membership?
    From month to month you can control and switch your level of membership to suit your business needs and customer demand.
    If you haven't heard about a flexible membership yet, don't worry, there's no pressure whatsoever to switch. If you're interested in finding out more, then click here to view our guide to flexible Checkatrade Membership

    Now is also the time and the chance to start pushing real good content on your social media and websites! Share your latest jobs and pictures, upload stories and videos providing helpful and easy tips.
    Give it all a revamp! 💫​​​​​​​
    If you haven't looked at your website in a while, this is definitely overdue.

    *Search data for trade categories on checkatrade.com in May 2021
    **Increase in searches for May 2021 vs April 2021
    Last edited by Lauren; 21-06-22 at 07:58.
  • 5 Replies

  • S4G Drone Services's Avatar
    Level 10
    Great insights @Lauren and really worth noting.

    I’ve also seen an uplift in people at ‘pre-purchase’ stage asking for roof inspections (as surveyors/home pack often doesn’t include &/or is very basic), as well as new home owners asking us to check their roofs to consider repairs or replacement and things like gutter clearing.

    ​​​​​​​lots of opportunities to collaborate with roofers, 𝙂𝙪𝙩𝙩𝙚𝙧𝙞𝙣𝙜 clearance Co.s etc……
  • Lauren's Avatar
    Community Manager
    @S4G Drone Services

    Awesome to hear this Mark! Does surveyors/home packs/estate agents/solicitors educate or suggest to buyers about these kinds of services do you know?

    I brought a flat so that's covered by service charge/ground rent and isn't something I would need but I'm curious to hear if people buying properties these days are aware of these kinds of services instead?
  • S4G Drone Services's Avatar
    Level 10
    It’s a bit of a mixed bag really. Most of the sectors you mention don’t know about these services/choose not to get involved and leave it up to the home buyer to source.

    Home buyers are starting to get more savvy and we’re getting an increased number of requests from them.

    Property Managers (like your flats) are increasingly calling us to check areas when there’s a problem or if they have >30% flat roof (as insurance companies need a Condition Survey Report to continue insuring the premises).

    Our website goes live v.soon prob next week and I’ve written blogs about this kind of thing. So we’ll be sharing those via social media channels.

    Have a fab weekend!
  • Lauren's Avatar
    Community Manager
    Hey everyone,

    I just wanted to let you know that I've updated this post to June's insights now 🤩

    ​​​​​​​You can click on 'May 2022' at the bottom of the post to find the May's trade business post

    Many thanks
    ​​​​​​​Lauren
  • Lauren's Avatar
    Community Manager
    July insights are in! Please see top of the post -let me know in the comments here what you think and predict this month