I thought I'd share a quick post here in how PPC works. What is PPC... It's Pay Per Click, that is, when someone clicks on your ad, you get charged.
The cost will vary depending on a wide range of factors:
- Your bid
- Your competitios'bids
- Landing Page Quality Score
It's relatively simple though. But I've had the team cover all points in this article here >>
You'll find our about
- How to stop appearing for irrelevant search terms
- Search terms or search phrase
I'm curious if anyone has any tips or advice of their own on PPC?