What is a search description, and why are they important?
The search description is the text that appears under your company name in the search results, so it's really important that you complete this. It's the first thing a customer will see when they search for a trade in a specific area. Thatís why we say itís the first impression of your company:
Your search description should be clear about the services you provide and stand out against the competition.
You can update your search appearance text here >>
What should my search description look like?
You only have a couple of sentences to grab a customerís attention, so get straight to the point.
You could include information such as:
- Years of service
- Where youíre based
- Where you cover
- Your trade expertise
- Why youíre unique. Do you offer a free quote or competitive pricing? Will you beat local quotes? Do you have a specialist qualification?
Check out an example below:
Our top tips...
1. Be concise and professional
2. Proof read to check for spelling and grammar
Ready to update your search description? Click here >>
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Last edited by Katy; 09-10-20 at 11:14.
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