What is a search description, and why are they important?
The search description is the text that appears under your company name in the search results, so it's really important that you complete this. It's the first thing a customer will see when they search for a trade in a specific area. That’s why we say it’s the first impression of your company:
Your search description should be clear about the services you provide and stand out against the competition.
You can update your search appearance text here >>
What should my search description look like?
You only have a couple of sentences to grab a customer’s attention, so get straight to the point.
You could include information such as:
- Years of service
- Where you’re based
- Where you cover
- Your trade expertise
- Why you’re unique. Do you offer a free quote or competitive pricing? Will you beat local quotes? Do you have a specialist qualification?
Check out an example below:
Our top tips...
1. Be concise and professional
2. Proof read to check for spelling and grammar
Ready to update your search description? Click here >>
Log-in now to see even more community content:
Network with other trades in your area here >>
See the latest updates and news from Checkatrade here >>
Discuss work questions with other trades here >>
Last edited by Katy; 09-10-20 at 11:14.
Here are some recent posts you might be interested in 😊
⭐ Are you based in London/Essex/Suffolk? Join the trade network thread for that area here >>
➡ Have you considered financing options for your customers? >>
➡Tools & products reviews and recommendations by CAT members >>